Florence Turnkey Project: Custom Living in a Historic Landmark
18 January 2026
The Opportunity
This is a rare market anomaly: a fully managed development project within the rigid historic fabric of Florence. Usually, acquiring a property of this caliber in the city center requires buying a dilapidated asset and managing a complex, multi-year renovation personally. Here, the paradigm is shifted. You are purchasing into a 19th-century palace currently undergoing a total, high-spec redevelopment. This offers the unique advantage of securing a historic asset with modern structural integrity, while retaining the ability to customize the layout and finishes to your exact specifications before delivery. It is a “turnkey” solution for the international investor who demands Italian heritage without the bureaucratic burden of Italian construction.
Asset at a Glance
Key metrics defining this development operation.
| Feature | Details |
| Asset Type | Full redevelopment of a 19th-century Historic Palace |
| Status | Under construction / Customizable delivery |
| Configuration | Various cuts available (from 1 to 4 bedrooms) |
| Amenities | Private Gym, Wellness Area, Cinema, Lounge, Concierge App |
| Key Value | Rare new-build standards inside a heritage shell |

The Palace
The building is a striking example of 19th-century Florentine architecture, originally designed as a residence for intellectuals and diplomats. Spanning three main levels, the structure is characterized by a distinctive beveled edge facade and orderly, essential lines typical of its era. The redevelopment project is not merely cosmetic; it involves a complete structural and systemic overhaul to meet contemporary anti-seismic and energy efficiency standards: a rarity in Florence’s city center.
While the exterior retains its historic grandeur, including the original architectural friezes and expansive windows, the interior is being transformed into a high-tech residential complex. The project integrates advanced home automation (Smart Home) and 24/7 video surveillance security systems, ensuring that the charm of the past coexists seamlessly with the functionality required by modern high-net-worth living.

The Apartments Layout
The floor plans have been designed to maximize natural light and spatial flow, though the final configuration remains adaptable to the buyer’s needs
The Pied-à-Terre (One-Bedroom) Ideal for short stays or high-yield rentals, this layout focuses on efficiency. It features a smart open-plan living and dining area that separates the sleeping quarters. The bedroom is spacious enough to accommodate storage, served by a full bathroom. The layout minimizes wasted corridor space, prioritizing the living volume.
The Executive Suite (Two-Bedroom) A balanced solution for living. The entrance leads into a dedicated hallway separating the day and night zones. The living room is generous, with dual windows providing excellent illumination. The master bedroom includes space for a walk-in wardrobe, while a second bedroom and two bathrooms ensure privacy for guests or family members.
The Grand Residence (Three/Four-Bedroom) This configuration utilizes the building’s corner position to create a massive, light-filled living area. The layout includes a distinct dining zone, a separate kitchen, and a sleeping wing with up to three or four bedrooms, multiple bathrooms, and extensive wardrobe space. This option captures the true “palazzo” living experience.




Services and Amenities
Wellness & Gym Residents have exclusive access to a fully equipped gym featuring state-of-the-art machinery. It is designed as a private retreat to maintain fitness without leaving the building.
Sauna & Spa Complementing the fitness area is a dedicated wellness zone featuring a sauna. It is an intimate, refined space designed for decompression and relaxation after a day in the city.
Residents’ Lounge A versatile common area styled as an extension of your living room. This elegant space is perfect for holding informal business meetings or entertaining guests in a larger setting outside your private apartment.
Private Cinema A distinct luxury feature, the building includes a private screening room. This immersive environment is acoustically treated and designed for enjoying movies, sports events, or multimedia content in total privacy.




The Location: Florence Historical City Center
Neighborhood at a Glance
Essential context on the specific micro-location within the city center.
| Feature | Description |
| Connectivity | < 10 min walk to Santa Maria Novella Station (High Speed Rail) |
| Lifestyle | Quiet residential pocket bordering the tourist center |
| Green Space | Direct access to a large, tree-lined historic square |
| Culture | Walking distance to Duomo, Accademia, and San Marco |
| Accessibility | Easy access to Ring Roads and Tramway to Airport |

About the Neighborhood
The asset is positioned in a strategic pocket of the historic center that offers a rare commodity in Florence: breathing room. While just minutes away from the tourist density of the Duomo and the Accademia Gallery , the immediate surroundings are characterized by a large, tree-lined square that serves as a green oasis. This allows residents to enjoy the aesthetic of the Renaissance city without the constant congestion of the pedestrian-only zones.
Living here means having the city’s infrastructure at your doorstep. The area is a functional urban hub, rich with artisan boutiques, historic food markets like San Lorenzo, and essential services. It is a neighborhood that lives and breathes, inhabited by locals and expatriates alike, offering a genuine Florentine lifestyle that balances the historic atmosphere with daily practicality.
Connectivity is the definitive “plus” of this location. The proximity to the Santa Maria Novella central station (<10 min walk) transforms the property into a base for exploring Italy, with high-speed connections to Milan and Rome. Furthermore, the nearby tramway provides a direct, traffic-free link to the Amerigo Vespucci Airport, making it an exceptionally convenient location for international commuters.
Market Trends & Investment Value
The real estate market in Florence’s historic center (“Centro Storico”) operates on a trajectory of chronic undersupply and high demand. As of late 2024 and moving into 2025, values in the premium segment have continued to appreciate, driven by the city’s unshakeable status as a global cultural capital. Properties within the UNESCO perimeter are finite assets; no new volume can be built, meaning renovation projects like this are the only source of “new” inventory.
Data indicates that the gap between refurbished and to-be-renovated properties is widening. Buyers are increasingly willing to pay a premium for turnkey solutions to avoid the rising costs and uncertain timelines of construction in Italy. The specific area around the central station and the northern historic ring has seen a consistent increase in price per square meter, outperforming peripheral zones due to its strategic logistical advantages.
From an investment perspective, this asset class offers dual potential. First, as a safe-haven capital store that appreciates over the long term. Second, as a high-yield income generator. The location’s proximity to the main transport hub makes it prime territory for both high-end tourist rentals and executive mid-term leases, ensuring nearly zero vacancy risk throughout the year.
